A strong portfolio tells your story. Highlight your best work, not all work. Include case studies, not just screenshots. Show before-and-after results if possible. Explain your role in each project. Display measurable outcomes—conversion increases, traffic boosts. Use clean, user-friendly layout. Group projects by category or industry. Add testimonials from satisfied clients. Showcase personal branding and unique value. Keep it updated with recent work. Include your process and methodology. Make contact easy and obvious. Optimize it for SEO and performance. Your portfolio should sell your expertise, not just your style.
