Colors influence mood, perception, and decision-making. Warm tones like red evoke urgency and passion. Blue builds trust and is popular with tech brands. Green is associated with calm and eco-friendliness. Yellow grabs attention and radiates optimism. Black exudes luxury and authority. Color contrast can improve readability. Consistent palettes reinforce brand identity. Strategic use of accent colors directs user focus. Emotional triggers can increase conversions. A/B testing color schemes helps refine performance. Culture affects color interpretation, so know your audience. Accessibility is key—avoid problematic combinations. Background and text color pairings matter. Don't just follow trends—align colors with brand values. Understand the psychology, then design with intent.
